Assess and prioritize
Establish the starting point, identify the highest-value constraint, and organize the first training phase.
One-time introductory coaching · Eight weeks
Catalyst
Launch.
Identify what is actually limiting you, then build a personalized training phase around the priority that will move you forward.
Who it is for
Start with the priority that matters most.
Catalyst Launch is a personalized eight-week plan with defined support. It is an alternative to the deeper, ongoing one-on-one coaching relationship—not a required prerequisite. The $399 phase is available once per client.
- You have several possible goals and need help choosing the highest-value starting point.
- You want strength, mobility, bodyweight skill, or athletic work organized around your real schedule.
- You want defined form feedback and one planned midpoint adjustment without an open-ended coaching relationship.
- You can complete the intake, requested baselines, and weekly training independently while asking questions about your plan.
The eight-week coaching block
Assessment becomes action.
The structure is consistent. The exercises, priorities, schedule, and progression decisions are individual.
Build ownership
Develop repeatable strength, control, range, or skill around the selected priority.
Progress the demand
Use the planned midpoint adjustment to advance the plan from your technique, recovery, and measurable response.
Express, reassess, and decide
Consolidate the work, repeat the relevant baselines, and choose whether to continue independently or apply for ongoing one-on-one coaching.
What the plan can integrate
Access. Own. Express.
Your assessment determines which qualities receive attention now, which support the phase, and which are intentionally maintained or deferred.
Strength and progressive overloadMobility and active rangeBodyweight strength and skillSpeed, power, and athletic qualitiesTechnique and movement standardsSchedule, equipment, and recovery constraints
Coaching deliverables
Personal where personal decisions matter.
Payment begins onboarding. Your program follows the complete intake, requested baseline review, and Justin’s coaching assessment.
Assessment
A review of current abilities, training context, goals, schedule, equipment, and relevant constraints.
Priority map
A written primary priority, supporting priority, maintenance needs, and intentionally deferred qualities.
Individual plan
Your own eight-week TrueCoach schedule with exercises, dosage, progressions, and substitutions selected for you.
Defined support
Three form-feedback submissions, one planned adjustment around Week 4, and answers to questions about your plan.
“Every workout is different, and I actually look forward to seeing what interesting challenge Justin has planned.”
Before you choose
A plan with support or an ongoing coaching relationship.
Catalyst Launch gives you a personalized plan with support for that assigned plan. Performance Catalyst 1:1 gives you an ongoing coaching relationship with deeper support, accountability, and continuous adaptation.
SupportCatalyst LaunchPerformance Catalyst 1:1
Price
$399 one time
$399 per month
Duration
One defined eight-week coaching block
An ongoing coaching relationship
Initial assessment
Intake and requested baseline videos
Detailed intake, requested baseline videos, and a 30-minute kickoff call
Programming
One personalized eight-week TrueCoach program
Personalized programming that continues evolving
Program adjustments
One planned adjustment around Week 4 to the existing goal, plus reasonable exercise substitutions—not a new-goal rebuild
Adjustments whenever progress, recovery, schedule, equipment, or goals require them
Form feedback
Three submissions, with up to three exercises per submission; requested baseline videos do not count
Regular form review throughout coaching
Messaging support
Questions and support must relate to your Catalyst Launch plan; replies within two business days, Monday through Friday
More direct, ongoing support for training, technique, accountability, and broader goals
Check-ins and calls
No scheduled check-in calls
Weekly check-ins plus the ability to schedule one 20-minute check-in call each month
Accountability
Complete the plan independently with support for the assigned work
Progress is monitored throughout the coaching relationship
Training education
Explanations needed to understand and complete your Catalyst Launch plan
Deeper discussion of training theory, methods, and long-term development
Additional goals and skills
Focused on the goals established during intake
Additional goals and advanced skills can be addressed as coaching progresses
End of service
Concludes after Week 8 with a written next-step recommendation and the option to continue into 1:1
Continues through the initial term, then monthly until canceled
Catalyst Launch provides personalized programming with support for the assigned eight-week plan. One-on-one coaching is the ongoing relationship for clients who want more support, accountability, broader discussion, and programming that keeps evolving.
The Week 6–8 bridge
Your next phase is addressed before this one ends.
Clients who choose Catalyst can consider 1:1 during Weeks 6–8, once their progress and next priorities are clear. Prospective clients may also apply directly for 1:1 at any time.
Review progress
Justin identifies what has changed, what still needs development, and whether ongoing coaching is the right fit.
Receive a recommendation
If 1:1 is appropriate and capacity is available, you receive a private continuation invitation with the complete terms.
Choose the direction
Finish with your written next step, or enroll in 1:1 so the ongoing coaching relationship continues without a training gap.
Continue building
Accepted 1:1 clients move into evolving programming, broader priorities, and ongoing coaching at $399 per month.
Eight-week individual coaching
Turn the next priority into a plan.
Apply first. If the offer fits and capacity is available, you will receive the readiness and secure enrollment steps. Catalyst Launch is limited to one introductory block per client.
Apply for Catalyst Launch · $399 ↗No payment is due with the application. Accepted clients review and sign the coaching agreement before completing payment.